IMPLEMENTASI KEBIJAKAN INISIASI MENYUSU DINI (IMD) DI RSU BHAKTI RAHAYU DENPASAR

ABSTRAK IMD adalah meletakkan bayi diatas dada atau perut ibu dan membiarkan mencari puting susu pada satu jam pertama kelahiran. Tujuan penelitian ini untuk menggambarkan implementasi kebijakan di RSU Bhakti Rahayu. Desain deskriptif kualitatif. Informan utama yaitu bidan pelaksana perawat Unit Bedah Sentral. pendukung hamil bersalin. Pengumpulan data dengan wawancara mendalam observasi. Strategi keabsahan menggunakan triangulasi sumber. Terdapat SOP sebagai petunjuk kerja unit pelaksana, monitoring dilakukan setiap persalinan pembagian tugas secara situasional. Jumlah, kompetensi pelatihan Sumber Daya Manusia sudah terpenuhi, ketersediaan fasilitas baik. disampaikan saat KIE mengenai diberikan ANC. Bidan memiliki sikap mendukung tetapi ditemukan kesalahpahaman tatalaksana IMD. Hambatan pelaksanaan tidak ada ruang observasi khusus SC, kondisi tindak lanjut medis kurangnya dukungan suami mendampingi Kesimpulannya berjalan sesuai walaupun terdapat hambatan pelaksanaannya. Peran rumah sakit dapat dimaksimalkan yang berlaku, bagi peneliti selanjutnya agar memilih topik serupa terkait kesehatan metode berbeda.
 Kata kunci : Implementasi, sakit
 
 ABSTRACT EIB is placing the baby on mother's chest or stomach and letting look for nipple in first hour of birth. The purpose this study to describe implementation policy at Rahayu General Hospital. research design descriptive qualitative. main informants were midwives nurses Central Surgical Unit. Supporting are pregnant women mothers giving Data collection by in-depth interviews observations. validity strategy uses source triangulation. There SOPs as work instructions implementing unit, carried out every delivery division tasks situationally. number, competence training Human Resources have been met, availability facilities good. was delivered during information about given Midwives already a supportive attitude but there misunderstandings management EIB. Barriers that no special observation room cesarean delivery, condition mother with medical follow-up lack husband support delivery. conclusion has running according SOP, although obstacles its implementation. role hospital can be maximized applicable further researchers choose similar topic related health different methods.
 Keywords Implementation, Early Initiation Breastfeeding (EIB),